The Influence of Facebook Engagement on Relationship...

Journal of Relationship Marketing 2016 / 10 Vol. 15; Iss. 4

The Influence of Facebook Engagement on Relationship Quality and Consumer Behavior in the National Basketball Association

Achen, Rebecca M.
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Volume:
15
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2016.1209054
Date:
October, 2016
File:
PDF, 784 KB
english, 2016
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