The Impact of Consumer Multi-homing on Advertising Markets...

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Management Science 2016 / 12

The Impact of Consumer Multi-homing on Advertising Markets and Media Competition

Athey, Susan, Calvano, Emilio, Gans, Joshua S.
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Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2016.2675
Date:
December, 2016
File:
PDF, 379 KB
english, 2016
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