An analysis of financial services brand marks

Journal of Financial Services Marketing 2007 / 2 Vol. 11; Iss. 3

An analysis of financial services brand marks

Miller, Darryl W, Foust, Jacque E, Kilic, Ozcan
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Volume:
11
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4760051
Date:
February, 2007
File:
PDF, 149 KB
english, 2007
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