‘On-brand banking’: An examination of the factors contributing to effective branding and brand development through direct marketing in the consumer financial services sector
Debling, FionaVolume:
5
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4770015
Date:
December, 2000
File:
PDF, 327 KB
english, 2000