‘On-brand banking’: An examination of the factors...

‘On-brand banking’: An examination of the factors contributing to effective branding and brand development through direct marketing in the consumer financial services sector

Debling, Fiona
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Volume:
5
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4770015
Date:
December, 2000
File:
PDF, 327 KB
english, 2000
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