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Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, Jaideep C. Prabhu and Rajesh K. ChandyVolume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20618995
Date:
April, 2009
File:
PDF, 3.50 MB
english, 2009