Phonetic Symbolism and Memory for Advertisements

Applied Cognitive Psychology 2016 / 11 Vol. 30; Iss. 6

Phonetic Symbolism and Memory for Advertisements

Boltz, Marilyn G., Mangigian, Grace M., Allen, Molly B.
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Volume:
30
Language:
english
Journal:
Applied Cognitive Psychology
DOI:
10.1002/acp.3284
Date:
November, 2016
File:
PDF, 73 KB
english, 2016
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