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[IEEE 2016 8th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC) - Hangzhou, China (2016.8.27-2016.8.28)] 2016 8th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC) - Effects of Hedonism and Utilitarianism in Advertising in E-Business Equity
Kazmi, Syed Hasnain Alam, Zeng, Hui, Abid, Malik MuneebYear:
2016
Language:
english
DOI:
10.1109/IHMSC.2016.232
File:
PDF, 141 KB
english, 2016