[IEEE 2016 8th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC) - Hangzhou, China (2016.8.27-2016.8.28)] 2016 8th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC) - Effects of Hedonism and Utilitarianism in Advertising in E-Business Equity

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