Perceived Relevance and Privacy Concern Regarding Online...

Journal of Current Issues & Research in Advertising 2017 / 01 Vol. 38; Iss. 1

Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses

Kim, Hyejin, Huh, Jisu
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Volume:
38
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2016.1233157
Date:
January, 2017
File:
PDF, 577 KB
english, 2017
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