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The initial stages of new service development: A case study from the Greek banking sector
Papastathopoulou, Paulina, Avlonitis, George, Indounas, KostisVolume:
6
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4770048
Date:
December, 2001
File:
PDF, 148 KB
english, 2001