Reward-scrounging in customer referral programs

International Journal of Research in Marketing 2016 / 11

Reward-scrounging in customer referral programs

Meyners, Jannik, Barrot, Christian, Becker, Jan U., Bodapati, Anand V.
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2016.11.005
Date:
November, 2016
File:
PDF, 761 KB
english, 2016
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