![](/img/cover-not-exists.png)
Does competitive clutter in television advertising “interfere” with the recall and recognition of brand names and ad claims?
Robert J. Kent, Chris T. AllenVolume:
4
Language:
english
Pages:
10
DOI:
10.1007/bf00994075
Date:
April, 1993
File:
PDF, 589 KB
english, 1993