Demarketing as a differentiation strategy

Marketing Letters 1993 / 01 Vol. 4; Iss. 1

Demarketing as a differentiation strategy

Eitan Gerstner, James Hess, Wujin Chu
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Volume:
4
Language:
english
Pages:
9
DOI:
10.1007/bf00994187
Date:
January, 1993
File:
PDF, 474 KB
english, 1993
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