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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra, Yilmaz, Cengiz, Bodur, MuzafferVolume:
17
Language:
english
Journal:
Journal of Business Economics and Management
DOI:
10.3846/16111699.2016.1220420
Date:
November, 2016
File:
PDF, 724 KB
english, 2016