Interactivity, Marketing Communication, and Emerging...

Journal of Current Issues & Research in Advertising 2017 / 01 Vol. 38; Iss. 1

Interactivity, Marketing Communication, and Emerging Markets: A Way Forward

Schultz, Don E., Malthouse, Edward C.
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Volume:
38
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2016.1233152
Date:
January, 2017
File:
PDF, 802 KB
english, 2017
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