Analyzing Duration Times in Marketing: Evidence for the...

Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Helsen, Kristiaan, Schmittlein, David C.
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Volume:
12
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.12.4.395
Date:
November, 1993
File:
PDF, 1.33 MB
english, 1993
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