Push-me pull-you: comparative advertising in the OTC...

The RAND Journal of Economics 2016 / 11 Vol. 47; Iss. 4

Push-me pull-you: comparative advertising in the OTC analgesics industry

Anderson, Simon P., Ciliberto, Federico, Liaukonyte, Jura, Renault, Régis
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Volume:
47
Language:
english
Journal:
The RAND Journal of Economics
DOI:
10.1111/1756-2171.12162
Date:
November, 2016
File:
PDF, 422 KB
english, 2016
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