Selecting Predictive Metrics for Marketing Dashboards - An...

Journal of Marketing Behavior 2016 / 12 Vol. 2; Iss. 2-3

Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach

Pauwels, Koen, Joshi, Amit
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Volume:
2
Language:
english
Journal:
Journal of Marketing Behavior
DOI:
10.1561/107.00000035
Date:
December, 2016
File:
PDF, 572 KB
english, 2016
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