Evaluation recommendations for nonprofit social marketing...

International Journal of Nonprofit and Voluntary Sector Marketing 2017 / 02 Vol. 22; Iss. 1

Evaluation recommendations for nonprofit social marketing campaigns: An example from the Louisiana Campaign for Tobacco-Free Living

Rudov, Lindsey, McCormick-Ricket, Iben, Kingsmill, Dustin, Ledford, Cannon, Carton, Thomas
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Volume:
22
Language:
english
Journal:
International Journal of Nonprofit and Voluntary Sector Marketing
DOI:
10.1002/nvsm.1570
Date:
February, 2017
File:
PDF, 167 KB
english, 2017
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