Investment service providers gaining competitive advantage...

Journal of Financial Services Marketing 2012 / 9 Vol. 17; Iss. 3

Investment service providers gaining competitive advantage by focusing on consumers’ varying investment goals

Puustinen, Pekka, Kuusela, Hannu, Rintamäki, Timo
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Volume:
17
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2012.17
Date:
September, 2012
File:
PDF, 249 KB
english, 2012
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