Impact of Marketing Strategy Creativity on Organizational Performance via Marketing Strategy Implementation Effectiveness : Empirical Evidence from Pakistani Organizations
Hassan, Masood Ul, Qureshi, Saif Ullah, Sharif, Sidra, Mukhtar, AamnaVolume:
16
Year:
2013
Language:
english
Journal:
Middle-East Journal of Scientific Research
DOI:
10.5829/idosi.mejsr.2013.16.02.11641
File:
PDF, 432 KB
english, 2013