Self-mocking crisis strategy on social media: Focusing on...

Public Relations Review 2016 / 12 Vol. 42; Iss. 5

Self-mocking crisis strategy on social media: Focusing on Alibaba chairman Jack Ma in China

Kim, Sora, Zhang, Xiaochen Angela, Zhang, Borui Warren
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Volume:
42
Language:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2016.10.004
Date:
December, 2016
File:
PDF, 533 KB
english, 2016
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