Brand placement repetition in a fictional text

Brand placement repetition in a fictional text

Avramova, Yana R., De Pelsmacker, Patrick, Dens, Nathalie
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Volume:
36
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2016.1182258
Date:
January, 2017
File:
PDF, 456 KB
english, 2017
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