Brand placement repetition in a fictional text
Avramova, Yana R., De Pelsmacker, Patrick, Dens, NathalieVolume:
36
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2016.1182258
Date:
January, 2017
File:
PDF, 456 KB
english, 2017