Effect of nature of the game on ad-persuasion in online...

Internet Research 2017 / 02 Vol. 27; Iss. 1

Effect of nature of the game on ad-persuasion in online gaming context

Vashisht, Devika, S., Sreejesh
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Volume:
27
Language:
english
Journal:
Internet Research
DOI:
10.1108/IntR-10-2014-0271
Date:
February, 2017
File:
PDF, 420 KB
english, 2017
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