Factors influencing word of mouth behaviour in the...

Marketing Intelligence & Planning 2017 / 02 Vol. 35; Iss. 1

Factors influencing word of mouth behaviour in the restaurant industry

Jalilvand, Mohammad Reza, Salimipour, Sirous, Elyasi, Mehdi, Mohammadi, Mehdi
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Volume:
35
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-02-2016-0024
Date:
February, 2017
File:
PDF, 388 KB
english, 2017
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