Should luxury brands say it out loud? Brand conspicuousness...

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Journal of Business Research 2017 / 1

Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

Janssen, Catherine, Vanhamme, Joëlle, Leblanc, Sina
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.12.009
Date:
January, 2017
File:
PDF, 501 KB
english, 2017
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