Evaluation and decision making in social media marketing

Management Decision 2017 / 02 Vol. 55; Iss. 1

Evaluation and decision making in social media marketing

Keegan, Brendan James, Rowley, Jennifer
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Volume:
55
Language:
english
Journal:
Management Decision
DOI:
10.1108/MD-10-2015-0450
Date:
February, 2017
File:
PDF, 413 KB
english, 2017
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