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Factors influencing purchase intent in virtual worlds: a review of the literature
Bleize, Daniëlle N. M., Antheunis, Marjolijn L.Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2016.1278028
Date:
January, 2017
File:
PDF, 1.12 MB
english, 2017