[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating Marketing Magic and Innovative Future Marketing Trends || Structured Abstract: Political Campaigning on Twitter—The Use of Language, Message Tone, and Implications for Political Marketing Communication from the UK General Election 2015
Stieler, MaximilianVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-45596-9_260
File:
PDF, 211 KB
english, 2017