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The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall
Pavelchak, Mark A., Antil, John H., Munch, James M.Volume:
15
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209172
Date:
December, 1988
File:
PDF, 610 KB
english, 1988