The impact of online brand community characteristics on...

Telematics and Informatics 2017 / 07 Vol. 34; Iss. 4

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Ul Islam, Jamid, Rahman, Zillur
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Volume:
34
Language:
english
Journal:
Telematics and Informatics
DOI:
10.1016/j.tele.2017.01.004
Date:
July, 2017
File:
PDF, 707 KB
english, 2017
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