New product performance and the benefit of periodically...

New product performance and the benefit of periodically changing the relative influence balance between marketing and R&D

Situmeang, Frederik B.I., Leenders, Mark A.A.M., Wijnberg, Nachoem M.
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Volume:
32
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-01-2015-0020
Date:
February, 2017
File:
PDF, 658 KB
english, 2017
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