New product performance and the benefit of periodically changing the relative influence balance between marketing and R&D
Situmeang, Frederik B.I., Leenders, Mark A.A.M., Wijnberg, Nachoem M.Volume:
32
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-01-2015-0020
Date:
February, 2017
File:
PDF, 658 KB
english, 2017