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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating Marketing Magic and Innovative Future Marketing Trends || Motivations for Shopping Channel Preferences and Purchase Intentions: The Moderating Role of Involvement (A Structured Abstract)
Stieler, MaximilianVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-45596-9_137
File:
PDF, 174 KB
english, 2017