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Journal of Business Research 2017 / 1

Presenting comparative price promotions vertically or horizontally: Does it matter?

Feng, Shan, Suri, Rajneesh, Chao, Mike Chen-Ho, Koc, Umit
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.01.003
Date:
January, 2017
File:
PDF, 903 KB
english, 2017
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