Costly Curves: How Human-Like Shapes Can Increase Spending

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  • Costly Curves: How Human-Like Shapes Can Increase Spending

Costly Curves: How Human-Like Shapes Can Increase Spending

Romero, Marisabel, Craig, Adam
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Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucw080
Date:
January, 2017
File:
PDF, 977 KB
english, 2017
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