Demographics, attitudes, and technology readiness

Marketing Intelligence & Planning 2017 / 02 Vol. 35; Iss. 1

Demographics, attitudes, and technology readiness

Rojas-Méndez, José I., Parasuraman, A., Papadopoulos, Nicolas
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Volume:
35
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-08-2015-0163
Date:
February, 2017
File:
PDF, 250 KB
english, 2017
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