Linking satisfaction to credit card decisions: an...

International Journal of Bank Marketing 2017 / 04 Vol. 35; Iss. 2

Linking satisfaction to credit card decisions: an application of the Wallet Allocation Rule

Aksoy, Lerzan, Keiningham, Timothy L., Buoye, Alexander, Ball, Joan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
35
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/IJBM-02-2016-0019
Date:
April, 2017
File:
PDF, 628 KB
english, 2017
Conversion to is in progress
Conversion to is failed