Complaint-handling as antecedent of customer engagement: do...

Marketing Intelligence & Planning 2017 / 04 Vol. 35; Iss. 2

Complaint-handling as antecedent of customer engagement: do consumer characteristics matter?

Cambra-Fierro, Jesus, Melero-Polo, Iguacel
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Volume:
35
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-02-2016-0039
Date:
April, 2017
File:
PDF, 680 KB
english, 2017
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