A Look at the Long-run Effectiveness of Multimedia...

Journal of Advertising Research 2005 / 12 Vol. 45; Iss. 2

A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions

VAKRATSAS, DEMETRIOS, MA, ZHENFENG
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Volume:
45
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.1017/S0021849905050269
Date:
December, 2005
File:
PDF, 417 KB
english, 2005
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