[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating Marketing Magic and Innovative Future Marketing Trends || LOV Measures: Using the List of Values to Measure Symbolic Brand Equity (An Abstract)
Stieler, MaximilianVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-45596-9_54
File:
PDF, 128 KB
english, 2017