[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating Marketing Magic and Innovative Future Marketing Trends || The Role of Advertising Creativity in Trust Enhancement and Customers’ Response: An (Extended) Abstract
Stieler, MaximilianVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-45596-9_79
File:
PDF, 168 KB
english, 2017