The evolving gift-giving practices of bicultural consumers

The evolving gift-giving practices of bicultural consumers

Aung, May, Zhang, Xiying, Teng, Lefa
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Volume:
34
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-07-2014-1069
Date:
January, 2017
File:
PDF, 440 KB
english, 2017
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