The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D., Sivakumaran, Bharadhwaj, Marathe, Rahul R.Volume:
51
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-11-2015-0764
Date:
February, 2017
File:
PDF, 203 KB
english, 2017