Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
Haesevoets, Tessa, Van Hiel, Alain, Onraet, Emma, Joosten, Anne, De Cremer, DavidYear:
2017
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1639
File:
PDF, 331 KB
english, 2017