Low-price guarantees as advertisement strategy and...

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Low-price guarantees as advertisement strategy and compensation policy: The more, the better?

Haesevoets, Tessa, Van Hiel, Alain, Onraet, Emma, Joosten, Anne, De Cremer, David
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Year:
2017
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1639
File:
PDF, 331 KB
english, 2017
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