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The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of U.S. Hispanics
Shoham, Aviv, Segev, Sigal, Gavish, YossiYear:
2017
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1640
File:
PDF, 275 KB
english, 2017