International Expansion of United States Franchisors: A...

Journal of Marketing Channels 2016 / 10 Vol. 23; Iss. 4

International Expansion of United States Franchisors: A Status Report and Propositions for Future Research

Hoffman, Richard C., Watson, Sharon, Preble, John F.
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Volume:
23
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2016.1224300
Date:
October, 2016
File:
PDF, 360 KB
english, 2016
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