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Branded marketing events: engaging Australian and French wine consumers
Altschwager, Teagan, Conduit, Jodie, Bouzdine-Chameeva, Tatiana, Goodman, SteveVolume:
27
Language:
english
Journal:
Journal of Service Theory and Practice
DOI:
10.1108/JSTP-04-2015-0108
Date:
March, 2017
File:
PDF, 692 KB
english, 2017