Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves
Ahn, Sun Joo (Grace), Phua, Joe, Shan, YanVolume:
71
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2017.01.045
Date:
June, 2017
File:
PDF, 1.52 MB
english, 2017