An empirically based typology of intercollegiate athletic...

Journal of Targeting Measurement and Analysis for Marketing 2007 / 3 Vol. 15; Iss. 2

An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios

Tsiotsou, Rodoula
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Volume:
15
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5750037
Date:
March, 2007
File:
PDF, 179 KB
english, 2007
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