![](/img/cover-not-exists.png)
Advances in Chinese Brand Management || Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations
Balmer, John M. T., Chen, WeifengVolume:
10.1057/97
Year:
2017
Language:
english
DOI:
10.1057/978-1-352-00011-5_8
File:
PDF, 286 KB
english, 2017