Advances in Chinese Brand Management || Selecting the Right...

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Advances in Chinese Brand Management || Selecting the Right Brand Name: An Examination of Tacit and Explicit Linguistic Knowledge in Name Translations

Balmer, John M. T., Chen, Weifeng
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Volume:
10.1057/97
Year:
2017
Language:
english
DOI:
10.1057/978-1-352-00011-5_8
File:
PDF, 286 KB
english, 2017
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