Cultivating the brand-customer relationship in Facebook fan...

Cultivating the brand-customer relationship in Facebook fan pages

Chang, Shing-Wan, Fan, Shih-Heng
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Volume:
45
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-05-2016-0076
Date:
March, 2017
File:
PDF, 509 KB
english, 2017
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